TheLood
Shopify storefront optimization — UX, CRO, and performance improvements for thelood.com.tr.
I transformed TheLood's existing Shopify infrastructure into a stronger user experience through comprehensive conversion, merchandising, and performance-focused development. The existing theme was analyzed in detail and rebuilt to better reflect the brand identity with a smoother, more optimized storefront experience. Rather than using off-the-shelf theme features, I re-architected them to match the brand language and user behavior, reducing friction throughout the purchase flow.
Highlights
- Shopify Theme Customizations
- Deep theme customization aligned with brand identity for a cohesive storefront experience.
- Product Page UX
- Redesigned product page experience with improved information hierarchy and purchase flow.
- CRO & Upsell Flows
- Conversion rate optimization with upsell and cross-sell flows integrated into the shopping journey.
- Campaign & Landing Pages
- Custom campaign and landing page developments tailored to marketing initiatives.
- Performance & SEO
- Speed optimizations and SEO improvements for better discoverability and user experience.
